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Description
Investment Icon

What is the Initial Investment for a DQ Treat Franchise?

To open a DQ Treat franchise, you should expect an initial investment ranging from $549,100 to $1,604,700. This includes a franchise fee of $25,000. It's crucial to have liquid cash available, typically between $175,000 and $125,000, to support your startup costs. Understanding these financial requirements will help you assess your readiness for franchise ownership.

Fees Icon

What Are the Ongoing Fees Associated with a DQ Treat Franchise?

Franchisees of DQ Treat are required to pay a royalty fee of 5% on gross sales, along with a marketing fee that ranges from 5% to 6%. These fees are essential for maintaining the brand's marketing efforts and operational support. Being aware of these ongoing costs will help you plan your financial strategy effectively.

Revenue Icon

What Are the Revenue Expectations for a DQ Treat Franchise?

The average annual revenue per unit for a DQ Treat franchise is approximately $332,928, with a median revenue of $600,000. However, revenues can vary significantly, with the lowest reported at $174,000 and the highest reaching $1,604,700. Understanding these revenue dynamics can assist potential franchisees in evaluating the profitability of their investment.

Breakeven Icon

What is the Breakeven and Payback Timeline for a DQ Treat Franchise?

Franchisees can expect to reach breakeven within 12 months of operation, with an investment payback period also estimated at 12 months. This timeline indicates a relatively quick return on investment, making DQ Treat an appealing option for aspiring entrepreneurs looking to enter the franchise market.

DQ Treat Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$175,000 - $175,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

12 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$25,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

5%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

5% - 6%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$549,100 - $1,604,700
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$175,000 - $125,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$332,928
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$600,000
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,604,700
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$174,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Food Franchises
Category icon A more specific division within the broader industry.

i Category:

Ice Cream & Frozen Yogurt
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Troy A. Bader
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

7505 Metro Blvd, Minneapolis, MN 55439
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

1962
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Berkshire Hathaway (American Dairy Queen Corp.)

DQ Treat Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

748
The number of locations owned by independent franchisees.

Franchised Units i

748
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2021 2022 2023
Total Units 828 785 748
Net Change YoY -43 -37
Franchised Units 828 785 748
Net Change YoY -43 -37
Corporate Units 0 0 0
Net Change YoY 0 0
Investment About

Initial Investment

The DQ Treat franchise offers a range of initial investment options, with costs ranging from $549,100 to $1,604,700. This includes a franchise fee of $25,000, ensuring that potential franchisees are prepared for the financial commitment required to start their own DQ Treat location.

Potential About

Revenue Potential

Franchisees can expect an average annual revenue of approximately $332,928, with a median annual revenue reaching up to $600,000. The revenue range varies significantly, with the lowest annual revenue recorded at $174,000 and the highest at $1,604,700, highlighting the potential for profitability in diverse markets.

Metrics About

Royalty and Marketing Fees

Franchisees are required to pay a royalty fee of 5% on gross sales, along with a marketing fee that ranges from 5% to 6%. These fees contribute to the overall brand strength and marketing efforts that help drive customer traffic to each DQ Treat location.

Fees About

Financial Performance

The average profit and loss statement indicates a gross profit margin of 55%, with operating expenses accounting for 48.5% of revenue. This leaves franchisees with an EBITDA of approximately 6.4%, providing a clear picture of financial performance and potential profitability.

Breakeven About

Breakeven and Payback Period

Franchisees can anticipate a breakeven period of about 12 months, which is also the expected time frame for investment payback. This quick return on investment makes DQ Treat an appealing option for aspiring entrepreneurs looking to enter the franchise market.

Units About

Franchise Growth

As of 2023, DQ Treat has seen a steady decline in franchised units, dropping from 828 in 2021 to 748 in 2023. Understanding this trend is crucial for potential franchisees, as it may influence market saturation and competition in their chosen locations.

Frequently Asked Questions

The initial investment for a DQ Treat franchise ranges from $549,100 to $1,604,700, which includes the franchise fee and other startup costs.