What Are Alternative Franchise?
Ever wondered how to start a Garage Experts franchise in just seven simple steps? This checklist will guide you through the essential requirements, from financial commitments to site selection, ensuring you're well-prepared for a successful launch. Ready to dive in? Discover how our Garage Experts Franchise Business Plan Template can streamline your journey!
| # | Step Short Name | Description |
|---|---|---|
| 1 | Complete the Franchise Application | Submit your application to express interest in becoming a franchisee. This process initiates your journey and allows the franchisor to evaluate your qualifications. |
| 2 | Meet Financial Requirements and Secure Funding | Ensure you meet the financial criteria set by the franchisor. Explore funding options such as loans or personal savings to cover initial costs. |
| 3 | Attend Initial Franchise Orientation | Participate in an orientation session to learn about the franchise's operations and culture. This is an opportunity to ask questions and gain insights from existing franchisees. |
| 4 | Finalize Franchise Agreement | Review and sign the franchise agreement, which outlines the terms of your relationship with the franchisor. It's crucial to understand your rights and obligations as a franchisee. |
| 5 | Select and Secure a Suitable Location | Identify a location that aligns with the franchise's target market. Conduct thorough market research to ensure your site can support the business effectively. |
| 6 | Build Out and Equip the Facility | Coordinate with contractors to develop your physical location according to franchise specifications. Ensure all necessary equipment and supplies are acquired for operations. |
| 7 | Complete Training and Launch the Business | Engage in comprehensive training provided by the franchisor to prepare for daily operations. Once ready, launch your business and begin serving customers. |
Key Takeaways
- The initial investment to open a franchise ranges from $102,932 to $198,682.45, with a franchise fee of $50,000.
- Franchisees must demonstrate a net worth between $300,000 and $600,000 to qualify for franchise ownership.
- The average annual revenue per unit is approximately $609,775, with a median annual revenue of $1,351,035.
- Franchisees can expect a breakeven time of about 12 months and an investment payback period of approximately 22 months.
- Franchise royalties are set at 6% of revenue, with an additional marketing fee of 1%.
- In recent years, the franchise has shown steady growth, increasing the number of franchised units from 96 in 2021 to 107 in 2023.
- Understanding operating expenses is crucial, with total operating expenses averaging around $1,619,062 annually, affecting overall profitability.
What Are the Basic Requirements for Opening a Garage Experts Franchise?
Financial Requirements
For those looking to open a Garage Experts franchise, understanding the financial requirements is essential. Here’s a breakdown:
- Minimum net worth requirement: Franchisees need to have a net worth of at least $300,000 to $600,000.
- Liquid capital needed: The cash required to start the franchise ranges from $102,932 to $198,682.45.
- Initial franchise fee: There is a franchise fee of $50,000.
- Royalties: A royalty fee of 6% is applicable on sales, along with a 1% marketing fee.
- Proof of financial stability documentation: Potential franchisees must provide documentation demonstrating their financial stability.
Personal Requirements
Beyond financial considerations, personal requirements also play a critical role in the success of a Garage Experts franchise:
- Business experience expectations: Franchisees are expected to possess some level of business experience that indicates capability in managing a franchise.
- Educational background preferences: While not strictly required, a background in business or management can be beneficial.
- Management experience requirements: Experience in managing people or operations is highly valued.
- Personal credit score minimums: A personal credit score that meets the franchise's standards is generally required to ensure fiscal responsibility.
Tips for Meeting Financial and Personal Requirements
- Review your financial documents for accuracy before submission to ensure a smooth franchise application process.
- Consider taking management courses to enhance your qualifications, especially if you lack direct experience.
- Maintain a healthy credit score by managing debts and paying bills on time.
To learn more about the operational aspects of starting this franchise, check out How Does the Garage Experts Franchise Work?.
What Steps Are Involved in the Application Process?
Initial Application Steps
To start a franchise with Garage Experts, the first step is to submit a preliminary franchise application. This document will help gauge your suitability and readiness for the franchise opportunity.
Next, you will undergo an initial screening process where Garage Experts evaluates your application against their franchise requirements. Following this, background check procedures are conducted to verify your personal and professional history. This ensures that potential franchisees meet the brand's standards.
Finally, a financial verification process takes place. This step involves assessing your financial stability documentation for franchises, including proof of sufficient funds to meet the initial investment range of $102,932 to $198,682.45.
Discovery Process
Once you pass the initial steps, you'll enter the discovery process. This includes attending franchise discovery day events, which provide an in-depth overview of the franchise model, operations, and support systems.
During these events, you will have the opportunity to meet with existing franchisees. These discussions can offer valuable insights into their experiences and the realities of operating a Garage Experts franchise.
Next, you'll perform a territory analysis and selection to identify the best market opportunities for your franchise. This is crucial, as location selection for franchises can significantly impact your business's success.
Lastly, you'll have interviews with the corporate team to discuss your plans and expectations. This step is essential for understanding the ongoing support and franchise training that will be available to you as you embark on your journey to open a Garage Experts franchise.
Tips for a Successful Application Process
- Prepare your financial documents early to ensure a smooth financial verification process.
- Research the franchise model thoroughly to ask informed questions during the discovery day.
- Network with existing franchisees before the application to gather insights and tips.
For more insights on the advantages and challenges of starting this journey, check out What are the Pros and Cons of Owning a Garage Experts Franchise?.
How Do You Choose the Right Location for a Garage Experts Franchise?
Site Selection Criteria and Market Analysis
Choosing the right location for a Garage Experts franchise is crucial for success. Start by conducting a thorough demographics analysis of potential locations. Look for areas with a strong home ownership rate, as homeowners are more likely to invest in garage improvement services.
Next, assess the competition in your target area. Identify existing businesses that offer similar services and analyze their market share. Understanding the competitive landscape can help you position your franchise effectively.
Evaluate traffic patterns and accessibility. High visibility and easy access are vital for attracting customers. Locations near busy roads or intersections often yield higher foot and vehicle traffic.
Consider parking and visibility requirements. Ensure that your site has sufficient parking space to accommodate customers, which can significantly impact their experience.
Identifying the target market is essential. Know who your ideal customers are and tailor your marketing strategies to meet their needs. Use local competition mapping to visualize where your competitors are located and how you can differentiate your services.
Lastly, evaluate the growth potential of the area. Look for regions experiencing economic expansion or demographic growth. High population density is often a good indicator of potential demand for garage improvement services.
Real Estate Considerations
When it comes to the real estate aspect of opening a Garage Experts franchise, consider the lease vs purchase analysis. Leasing may require less upfront capital, while purchasing could offer long-term investment benefits.
Understand the building requirements and specifications for your franchise. This includes square footage, layout, and any necessary facilities to operate efficiently.
Ensure compliance with zoning regulations. Research local zoning laws to confirm that your desired location is approved for your type of business.
Assess renovation potential. If the location requires modifications, consider the costs and time involved in renovations to ensure your franchise is ready for business.
Tips for Successful Site Selection
- Visit potential locations during peak hours to gauge customer traffic.
- Engage a local real estate agent familiar with commercial properties and zoning laws.
- Analyze the area’s economic indicators to forecast customer behavior.
For more information on alternative franchise options, you may want to explore What Are Some Alternatives to the Garage Experts Franchise?.
What Are the Setup Requirements for a Garage Experts Franchise?
Facility Development Process
Starting a Garage Experts franchise involves careful planning of the facility to ensure it meets operational standards and customer expectations. Key requirements include:
- Warehouse and Workspace Layout Specifications: Design the workspace for efficiency, integrating areas for inventory storage, customer service, and operations to optimize flow.
- Equipment and Tool Requirements: Equip the facility with essential tools and machinery for garage organization and storage solutions, adhering to the brand's operational standards.
- Construction and Renovation Guidelines: Follow specific construction protocols to create a suitable environment, ensuring compliance with local building codes and franchise standards.
- Technology and POS System Setup: Implement a robust Point-of-Sale (POS) system that integrates with management software for seamless transactions and inventory tracking.
Pre-Opening Preparations
Before opening your Garage Experts franchise, thorough preparations are crucial for success. Consider the following:
- Staff Hiring and Training: Recruit skilled employees and provide comprehensive training on services, customer engagement, and operational procedures to maintain high standards.
- Initial Inventory Ordering: Order the necessary inventory to meet projected demand, ensuring you have a variety of garage organization products ready for customers.
- Marketing Campaign Development: Create a targeted marketing campaign to establish your brand presence in the local market, leveraging digital and traditional channels.
- Licensing and Permit Compliance: Ensure all required licenses and permits are obtained to operate legally, which may vary based on local regulations.
Pro Tips for Setup
- Consider conducting a pre-opening event to generate buzz and attract potential customers. This can help build relationships in the community.
By following the outlined steps and adhering to the requirements for owning a Garage Experts franchise, you can establish a strong foundation for your business. For those exploring options, What Are Some Alternatives to the Garage Experts Franchise? can provide valuable insights.
What Training and Support Is Provided?
Initial Training Programs
The Garage Experts franchise offers a comprehensive training program to ensure that franchisees are well-prepared to operate their businesses effectively. This training includes:
- Corporate Training Requirements: Franchisees will undergo initial training focusing on the operational aspects of running a Garage Experts unit.
- Management Training Curriculum: This component covers essential management skills, enabling franchisees to lead their teams successfully.
- Product Application Techniques: Franchisees gain hands-on experience in the application of products, ensuring quality and customer satisfaction.
- Operations Manual Review: A detailed review of the operations manual helps franchisees understand the protocols and standards required for daily operations.
Ongoing Support Systems
Franchisees can expect ongoing support to help them navigate the challenges of running their business. Key components of this support include:
- Field Support Visits: Regular visits from corporate representatives to assess performance and provide tailored advice.
- Continuing Education Programs: Opportunities for franchisees to enhance their skills and stay updated on industry trends.
- Marketing Assistance: Support in developing effective marketing campaigns to attract and retain customers.
- Technical Support Services: Access to technical help ensures that operational issues are promptly addressed.
Tips for Maximizing Training Benefits
- Engage actively during training sessions to fully grasp operational nuances.
- Utilize the ongoing support systems to address challenges early, especially in the first few months.
- Participate in continuing education to keep pace with industry developments and enhance service offerings.
Understanding the support available can significantly impact your success as a franchise owner. The financial requirements for franchises range from $102,932 to $198,682.45, with a franchise fee of $50,000. Additionally, the average annual revenue per unit is approximately $609,775, reflecting the potential for profitability. For more details on costs, check How Much Does a Garage Experts Franchise Cost?
Step: 1 - Complete the Franchise Application
Starting your journey with a Garage Experts franchise begins with the franchise application process. This step is crucial as it sets the tone for your relationship with the franchise and allows both you and the franchisor to assess compatibility.
Franchise Application Process
The initial phase entails submitting a preliminary application where you’ll provide essential information about your background, financial status, and business aspirations. Here’s what to expect:
- Fill out the franchise application form with accurate details.
- Include personal financial statements to demonstrate your financial readiness.
- Prepare to undergo a background check as part of the screening process.
- Provide proof of financial stability documentation, which is necessary for verifying your ability to manage the initial investment.
Once your application is submitted, the franchisor will conduct an initial screening process. This helps them determine if you meet the franchise requirements and if you align with their values and business model.
Key Financial Metrics
It's essential to understand the financial requirements associated with opening a Garage Experts franchise. The investment ranges from $102,932 to $198,682.45, including a franchise fee of $50,000. Here's a breakdown:
| Requirement | Amount ($) |
|---|---|
| Initial Investment Range | $102,932 - $198,682 |
| Franchise Fee | $50,000 |
| Royalty Fee | 6% |
| Marketing Fee | 1% |
With an average annual revenue of $609,775 per unit, understanding these figures is vital for planning your investment strategy.
Tips for a Successful Application
Enhance Your Application
- Gather all necessary financial documents beforehand to streamline the process.
- Be transparent about your experience and goals; franchisors appreciate honesty.
- Research the How Does the Garage Experts Franchise Work? to show your commitment and understanding of the business.
After the initial application, you'll move into the discovery phase, where you’ll learn more about the franchise and what it takes to succeed. Completing the application accurately and timely is the first step toward opening your Garage Experts franchise and embarking on an exciting entrepreneurial journey.
Step: 2 - Meet Financial Requirements and Secure Funding
Starting a Garage Experts franchise requires careful financial planning and securing sufficient funding. To ensure you meet the Garage Experts franchise requirements, it's essential to understand the financial landscape associated with this venture.
Financial Requirements
The financial requirements for owning a Garage Experts franchise are clearly defined. As per the latest data, you should be prepared for the following:
- Initial Investment Range: The total initial investment typically ranges from $102,932 to $198,682.
- Franchise Fee: An initial franchise fee of $50,000 is required.
- Royalty Fees: Expect to pay a royalty fee of 6% on your gross revenue.
- Marketing Fee: A marketing fee of 1% is also part of the ongoing costs.
- Net Worth Requirements: You must have a net worth between $300,000 and $600,000.
Securing Funding
Once you have a clear understanding of the financial requirements, the next step is to secure funding. Here are some options to consider:
- Personal savings or investments.
- Loans from banks or credit unions.
- Franchise financing options specifically designed for franchisees.
- Potential partnerships or investors.
It’s crucial to have your financial stability documentation for franchises ready, as lenders will require proof of your financial health before approving any funding. Additionally, you may want to prepare a solid business plan, highlighting your projected revenues, which can greatly enhance your chances of securing the necessary capital.
Investment Insights
Understanding the potential return on investment is vital. The average annual revenue per unit for Garage Experts franchises is approximately $609,775, with a median annual revenue of $1,351,035. This means that after meeting the initial investment and operating costs, there is significant potential for profitability.
| Financial Metric | Amount ($) | Percentage of Revenue (%) |
|---|---|---|
| Average Annual Revenue | 609,775 | 100% |
| Gross Profit Margin | 303,264 | 50% |
| EBITDA | 288,264 | 47% |
Tips for Securing Funding
- Prepare a detailed business plan that outlines your expected revenues and expenses.
- Explore multiple funding options to find the best financial fit for your situation.
- Consider attending franchise discovery day events to gather insights and network with existing franchisees.
By meeting the financial requirements and securing the necessary funding, you will be well on your way to successfully starting your Garage Experts franchise. This preparation sets the foundation for a thriving business venture in the garage organization sector.
Step: 3 - Attend Initial Franchise Orientation
Attending the initial franchise orientation is a crucial step in the process of how to open a Garage Experts franchise. This orientation provides aspiring franchisees with valuable insights into the business model, operational standards, and support systems in place.
What to Expect During Orientation
- Detailed overview of the Garage Experts franchise requirements, including financial obligations and operational guidelines.
- Introduction to the corporate team, who will guide you throughout your franchise journey.
- Networking opportunities with existing franchisees, offering real-world perspectives on running the business.
- Training on essential operational procedures, marketing strategies, and customer service standards.
- Information about ongoing franchise training and support available post-launch.
The orientation typically lasts for several days, allowing you to immerse yourself in the culture and expectations of the franchise. Understanding the nuances of the business will help you align your goals with the franchise model.
Key Components of the Orientation
- Understanding the initial investment breakdown which ranges from $102,932 to $198,682.45, including the franchise fee of $50,000.
- Learning about the royalty fee of 6% and a marketing fee of 1% that will impact your financial planning.
- Insight into the average annual revenue potential, which can reach up to $2,204,482 in some units, with a median revenue of $1,351,035.
- Discussion of the breakeven time of approximately 12 months and the investment payback period of around 22 months.
These insights are essential as they help you gauge the financial viability and operational standards expected of you as a franchisee.
Tips for Making the Most of Orientation
Maximize Your Orientation Experience
- Prepare a list of questions regarding financial stability documentation for franchises and any operational concerns you may have.
- Take notes on the marketing campaign development strategies shared during sessions.
- Engage with other potential franchisees to share insights and build a support network.
By actively participating in the orientation, you’ll leave with a clearer understanding of how to start a franchise successfully. This foundational knowledge sets the stage for the subsequent steps in the franchise application process, including finalizing your franchise agreement and selecting a location.
As you move forward, remember to utilize the resources provided during orientation, including access to the operations manual and ongoing support systems that will be critical as you launch your new business.
For additional insights on alternative franchise opportunities, check out What Are Some Alternatives to the Garage Experts Franchise?.
Step: 4 - Finalize Franchise Agreement
Once you've successfully navigated the initial stages of the franchise application process, it’s time to finalize your Garage Experts franchise agreement. This crucial step solidifies your commitment and outlines the operational framework for your new business venture.
Understanding the Franchise Agreement
The franchise agreement is a legally binding document that defines the relationship between you and the franchisor. It includes important details such as:
- Initial franchise fee of $50,000
- Royalty fee of 6% of your gross sales
- Marketing fee of 1% for national advertising
- Terms and conditions related to operations, branding, and support
- Duration of the agreement and renewal options
Reviewing this document thoroughly is essential. Ensure that you understand all obligations, especially concerning ongoing fees and operational requirements.
Negotiating Key Terms
While many terms are standard, there may be room for negotiation. Consider discussing the following:
- Adjustment of royalty fees based on performance
- Support in marketing initiatives
- Flexibility in the location selection for franchises
Remember, a successful negotiation can lead to a more favorable agreement that supports your profitability.
Legal Review and Finalization
Before signing, it's advisable to have a legal expert review the franchise agreement. This ensures:
- Protection of your rights
- Clarity on exit strategies
- Compliance with local laws and regulations
Having a legal professional involved can help mitigate potential disputes in the future.
Tips for Finalizing Your Franchise Agreement
Key Considerations
- Understand the financial requirements for franchises, including the total cash required of $102,932 - $198,682.
- Be aware of the franchise requirements, such as a net worth of $300,000 - $600,000.
- Prepare your financial stability documentation for franchises to present during the finalization process.
By carefully reviewing and negotiating your franchise agreement, you can set a solid foundation for your Garage Experts franchise. Remember that this document not only protects you but also provides a blueprint for your future operations.
Financial Insights
To give you a clearer picture of the potential earnings and expenses, here’s a summary of relevant financial metrics:
| Financial Metric | Amount ($) | Percentage of Revenue (%) |
|---|---|---|
| Average annual revenue | 609,775 | 100% |
| Cost of goods sold (COGS) | 306,511 | 50% |
| Gross Profit Margin | 303,264 | 50% |
| Operating Expenses | 315,000 | 52% |
| EBITDA | 288,264 | 47% |
Understanding these financial metrics is crucial as you prepare to launch your franchise. They will guide you in budgeting and forecasting your business’s performance.
For additional insights, you can explore What are the Pros and Cons of Owning a Garage Experts Franchise? to further evaluate your decision-making process.
Step: 5 - Select and Secure a Suitable Location
Choosing the right location for your Garage Experts franchise is a critical step that can significantly impact your success. The franchise site selection process involves assessing multiple factors to ensure you make a well-informed decision. Here are key considerations:
Site Selection Criteria and Market Analysis
- Conduct a demographics analysis to understand the local population's needs and preferences.
- Perform a competition assessment to identify existing garage service providers in the area.
- Evaluate traffic patterns and accessibility to ensure potential customers can easily reach your location.
- Analyze parking and visibility requirements to maximize customer convenience and attract walk-in traffic.
- Identify your target market and tailor your services to meet their specific needs.
- Create a local competition mapping to visualize key competitors and strategize accordingly.
- Assess the growth potential of the area to ensure long-term viability for your franchise.
- Check population density requirements to ensure a sufficient customer base.
Real Estate Considerations
Once the site selection criteria have been established, the next step is to delve into real estate considerations:
- Analyze the pros and cons of leasing vs. purchasing the property to determine the best financial option for your business.
- Review building requirements and specifications to ensure the location meets franchise standards.
- Ensure compliance with zoning regulations to avoid future operational issues.
- Consider the renovation potential of the property to accommodate your specific business needs.
Statistically, selecting a prime location can lead to higher revenues. The average annual revenue per unit for a Garage Experts franchise is around $609,775, with some units generating as much as $2,204,482. Location can directly influence these figures.
| Financial Metric | Amount ($) | Percentage of Revenue (%) |
|---|---|---|
| Average Annual Revenue | 609,775 | 100% |
| Cost of Goods Sold (COGS) | 306,511 | 50% |
| Operating Expenses | 315,000 | 52% |
Tips for Effective Location Selection
- Visit potential sites at different times of the day to gauge traffic flow and customer activity.
- Engage a local real estate expert familiar with franchise requirements to assist in finding an ideal location.
- Consider the long-term growth of the area, not just immediate foot traffic.
By prioritizing the site selection criteria and conducting thorough market analysis, you can enhance your chances of a successful franchise launch. For more insights into financial performance, check out How Much Does a Garage Experts Franchise Owner Make?.
Step: 6 - Build Out and Equip the Facility
Once you've selected a suitable location for your Garage Experts franchise, the next critical step is to build out and equip your facility. This phase is vital to ensure that your business meets both operational requirements and brand standards.
Facility Development Process
The facility development process involves several key components:
- Warehouse and workspace layout specifications to optimize workflow.
- Equipment and tool requirements tailored to Garage Experts services.
- Construction and renovation guidelines to adhere to brand standards.
- Technology and POS system setup to streamline operations.
It’s essential to consider local regulations and building codes during this phase. This will help you avoid costly delays and ensure compliance with zoning regulations. You may want to consult a local contractor familiar with franchise build-outs to assist you in this process.
Initial Investment Breakdown
The initial investment for starting a Garage Experts franchise ranges between $102,932 and $198,682.45. The franchise fee is set at $50,000, and you will need adequate cash on hand, typically falling within the same range. Understanding the financial requirements for franchises is crucial to avoid unexpected costs.
| Investment Component | Amount ($) | Percentage of Total Investment (%) |
|---|---|---|
| Franchise Fee | $50,000 | 25% |
| Leasehold Improvements | $30,000 - $100,000 | 15% - 50% |
| Equipment and Tools | $20,000 - $50,000 | 10% - 25% |
Pre-Opening Preparations
Before launching your Garage Experts franchise, ensure you complete the following pre-opening preparations:
- Staff hiring and training to deliver quality service from day one.
- Initial inventory ordering to meet customer demand.
- Marketing campaign development to attract customers to your new location.
- Licensing and permit compliance to operate legally.
Tips for a Successful Build-Out
- Engage with existing franchisees for insights on effective layouts and equipment choices.
- Stay within budget by tracking expenses against your initial investment breakdown.
- Plan your marketing campaign early to build anticipation for your grand opening.
Building out and equipping your facility effectively sets the stage for operational success. Make sure to also evaluate your ongoing operational expenses, as they can significantly impact your profitability. For example, the average annual revenue per unit for Garage Experts franchises is approximately $609,775, with a breakeven time of just 12 months.
For more detailed insights on potential earnings, check out How Much Does a Garage Experts Franchise Owner Make?.
Step: 7 - Complete Training and Launch the Business
Once you have successfully navigated the previous steps to open your franchise, the final step involves completing the training and effectively launching your Garage Experts franchise. Proper training is crucial as it equips you with the knowledge and skills needed to manage your business efficiently.
Franchise Training and Support Overview
The Garage Experts franchise offers a comprehensive training program designed to provide franchisees with the necessary tools for success. This training typically covers various aspects crucial to running your franchise, including:
- Corporate training requirements
- Management training curriculum
- Product application techniques
- Operations manual review
Franchisees should expect to undergo both initial training and ongoing support systems to ensure their business operates smoothly.
Initial Training Program Details
The initial training period lasts several weeks and includes:
- In-depth classroom sessions focused on business management and operations
- Hands-on training in a current franchise unit
- Guidance on the use of proprietary technology and POS systems
- Marketing strategies specifically tailored for the Garage Experts franchise
During this phase, franchisees will also learn about the ongoing support provided by the corporate team, which includes:
- Field support visits
- Continuing education programs
- Marketing assistance
- Technical support services
Tips for a Successful Launch
Preparation Tips
- Ensure all staff are trained and ready to meet customer expectations on launch day.
- Develop a strong marketing campaign that highlights your new franchise to attract initial customers.
- Secure all necessary licenses and permits well in advance of the opening.
With the training complete, your focus shifts to the launch of your Garage Experts franchise. This is an exciting phase where you can put everything you’ve learned into practice.
Financial Benchmarks
As you prepare for launch, it’s essential to be aware of the financial metrics associated with operating a Garage Experts franchise. Here are some relevant figures:
| Financial Metric | Amount ($) | Percentage of Revenue (%) |
|---|---|---|
| Average annual revenue | 609,775 | 100% |
| Cost of goods sold (COGS) | 306,511 | 50% |
| Gross Profit Margin | 303,264 | 50% |
| Operating Expenses | 315,000 | 52% |
| EBITDA | 288,264 | 47% |
Understanding these financial benchmarks will help you manage your operating costs effectively and set realistic revenue targets as you begin your journey.
Finally, be sure to check the How Much Does a Garage Experts Franchise Cost? for detailed insights on your financial commitments and potential returns.