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Description
Investment Icon

What Are the Initial Investment Requirements for a Raceway Franchise?

To open a Raceway franchise, you'll need to prepare for a range of initial investment costs. The total investment can vary significantly, with a low end of $197,500 and a high end reaching $585,000. The initial franchise fee is set at $25,000, and you'll also need to account for ongoing costs, including a 6% royalty fee and a 2% marketing fee. It's essential to have cash reserves between $25,000 and $100,000, along with a net worth requirement of $250,000 to $500,000 to qualify for ownership.

Fees Icon

What Are the Financial Performance Metrics for Raceway Franchise Units?

Raceway franchises have shown promising financial performance metrics. The average annual revenue per unit stands at approximately $4,547,000, with a median revenue of $1,400,000. Units have reported a breakeven time of around 24 months, and the investment payback period is also estimated at 24 months. Notably, the lowest annual revenue reported is $200,000, while some units have achieved as much as $2,385,000 in annual revenue. These figures underscore the potential profitability of the franchise model.

Revenue Icon

What Are the Typical Ongoing Expenses for a Raceway Franchise?

Owning a Raceway franchise comes with various ongoing expenses that you should be prepared for. Rent can range from $21,000 to $120,000 annually, while marketing and advertising costs typically fall between $2,500 and $5,000. Additionally, you should budget for miscellaneous opening costs of around $15,000 to $20,000 and maintain additional funds for three months, estimated at $20,000 to $40,000. Overall, total annual expenses can range from $78,500 to $310,000, depending on your specific circumstances.

Breakeven Icon

What Growth Trends Are Observed in the Raceway Franchise Network?

The Raceway franchise network has demonstrated consistent growth over the past few years. In 2020, there were 199 franchised units, which increased to 204 in 2021 and further to 213 in 2022. This upward trend indicates a healthy expansion of the brand and suggests that franchisees are capitalizing on the business model's potential. With no corporate-owned units, the franchise's growth is entirely reliant on its franchisees, making it an appealing opportunity for aspiring entrepreneurs looking to join a growing network.

Raceway Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$250,000 - $500,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

24 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$25,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

6%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

2%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

24 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$197,500 - $585,000
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$25,000 - $100,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$21,300
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$1,400,000
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$2,385,000
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$200,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Retail Franchises
Category icon A more specific division within the broader industry.

i Category:

Convenience Stores
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Max McBrayer Jr.
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

200 Galleria Parkway, SE, Suite 900 Atlanta, Georgia 303
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2017
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

RW Venture Holdings, Inc.

Raceway Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

213
The number of locations owned by independent franchisees.

Franchised Units i

213
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2020 2021 2022
Total Units 199 204 213
Net Change YoY 5 9
Franchised Units 199 204 213
Net Change YoY 5 9
Corporate Units 0 0 0
Net Change YoY 0 0
Investment About

Initial Investment

The Raceway franchise offers a low initial investment ranging from $197,500 to $585,000. This investment covers various startup costs, including the initial franchise fee of $25,000. Potential franchisees should prepare for additional expenses that may arise during the setup phase.

Potential About

Financial Performance

Raceway franchise units report an average annual revenue of $4,547,000, with a median annual revenue of $1,400,000. The highest annual revenue recorded per unit is $2,385,000, indicating strong earning potential for franchisees who effectively manage operations and marketing.

Metrics About

Royalty and Marketing Fees

Franchisees are required to pay a royalty fee of 6% on gross sales, along with a marketing fee of 2%. These fees contribute to the overall brand strength and marketing initiatives that support franchise growth, ensuring a consistent customer experience across all locations.

Fees About

Required Financial Qualifications

Aspiring franchisees must demonstrate a net worth between $250,000 and $500,000 and have liquid cash available ranging from $25,000 to $100,000. These requirements help ensure that franchisees are financially equipped to sustain operations and support their businesses during the initial growth phase.

Breakeven About

Breakeven and Payback Period

The average breakeven time for a Raceway franchise is estimated at 24 months, with an investment payback period also projected at 24 months. This timeline provides potential franchisees with a clear understanding of when they can expect to recover their initial investments and begin generating profit.

Units About

Growth and Expansion

The Raceway franchise has shown consistent growth, increasing from 199 franchised units in 2020 to 213 in 2022. This upward trend reflects the brand's expanding market presence and the successful replication of its business model, making it an attractive opportunity for new franchisees looking to join a thriving network.

Frequently Asked Questions

The initial investment for a Raceway franchise ranges from $197,500 to $585,000, which includes the initial franchise fee of $25,000.