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Description
Investment Icon

What Is the Initial Investment for a Piggly Wiggly Franchise?

To open a Piggly Wiggly franchise, you should anticipate an initial investment ranging from $400,000 to $1,000,000. This includes a franchise fee of $25,000. Additionally, you'll need to have cash reserves of at least $250,000 and a net worth between $500,000 and $1,000,000. Understanding these financial requirements is crucial for aspiring franchisees to ensure they are adequately prepared for this business venture.

Fees Icon

What Are the Ongoing Fees for Piggly Wiggly Franchisees?

As a Piggly Wiggly franchisee, you will be responsible for ongoing fees that include a royalty fee of 7% on gross sales and a marketing fee of 1%. These fees are essential for maintaining brand standards and supporting marketing efforts that drive customer traffic to your store. It's important to factor these costs into your financial planning to maintain profitability in your franchise operations.

Revenue Icon

What Are the Revenue Expectations for Piggly Wiggly Franchise Units?

Piggly Wiggly franchise units generate significant revenue, with average annual revenue per unit reported at around $3,100,000. The median annual revenue stands at $2,000,000, while some units can achieve revenues as high as $6,000,000. Understanding these revenue potentials can help franchisees set realistic financial goals and evaluate the success of their operations over time.

Breakeven Icon

How Quickly Can You Expect to Break Even with a Piggly Wiggly Franchise?

Franchisees can expect to break even within approximately 12 months of opening their Piggly Wiggly store. With an investment payback period of about 24 months, this relatively quick return on investment can be appealing for entrepreneurs looking to enter the grocery sector. However, effective management and adherence to operational guidelines are essential for reaching these financial milestones.

Piggly Wiggly Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$500,000 - $1,000,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

24 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$25,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

7%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

1%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$400,000 - $1,000,000
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$250,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$3,100,000
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$2,000,000
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$6,000,000
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$1,000,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Retail Franchises
Category icon A more specific division within the broader industry.

i Category:

Convenience Stores
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Randy D. Dillard
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

2215 union avenue sheboygan, WI 53081
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

1916
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Piggly Wiggly Midwest, LLC

Piggly Wiggly Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

469
The number of locations owned by independent franchisees.

Franchised Units i

454
The number of locations owned and run by the franchisor.

Corporate Units i

15
Units 2021 2022 2023
Total Units 502 487 469
Net Change YoY -15 -18
Franchised Units 492 475 454
Net Change YoY -17 -21
Corporate Units 10 12 15
Net Change YoY +2 +3
Investment About

Franchise Overview

Piggly Wiggly is a well-known grocery store chain that has been serving communities since 1916. As a pioneer of the self-service grocery model, it has established a strong brand presence with a focus on providing quality products and exceptional customer service. With a commitment to local sourcing and community engagement, Piggly Wiggly has become a beloved choice for shoppers across the United States.

Potential About

Investment Requirements

Starting a Piggly Wiggly franchise requires a significant financial commitment. The initial investment ranges from $400,000 to $1,000,000, including a franchise fee of $25,000. Potential franchisees should have a cash requirement of $250,000 and a net worth between $500,000 and $1,000,000 to ensure they can support the operational demands of running a grocery store.

Metrics About

Royalty and Marketing Fees

Piggly Wiggly franchisees are subject to a royalty fee of 7% of gross sales, which contributes to the overall support and development of the brand. In addition, a marketing fee of 1% is required, allowing franchisees to benefit from collective advertising efforts that enhance brand visibility and attract customers to their stores.

Fees About

Financial Performance

On average, a Piggly Wiggly unit generates approximately $3.1 million in annual revenue, with a median revenue of $2 million. The revenue potential varies, with some units reporting as low as $1 million and others as high as $6 million. This diverse revenue range reflects the varying market conditions and operational efficiencies of individual franchise locations.

Breakeven About

Breakeven and Payback Period

Franchisees can expect to reach breakeven within 12 months of opening their Piggly Wiggly store, making it a relatively quick return on investment. Additionally, the investment payback period is estimated at 24 months, allowing franchisees to recoup their initial investment within a reasonable timeframe while establishing a profitable business.

Units About

Unit Growth and Structure

As of 2023, Piggly Wiggly operates a total of 469 units, with 454 being franchised and 15 corporate-owned. The franchise has seen a gradual decline in total units over the past few years, indicating a need for strategic growth initiatives. Despite this, the brand remains committed to supporting its franchisees through training, operational guidance, and community engagement efforts.

Frequently Asked Questions

The initial investment for a Piggly Wiggly franchise ranges from $400,000 to $1,000,000, which includes the franchise fee and other startup costs.