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Description
NaturaLawn of America Franchise Profile

NaturaLawn of America Franchise Profile

Home Services Franchises > Landscaping
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Overview of NaturaLawn of America Franchise

NaturaLawn of America specializes in environmentally friendly lawn care solutions. With a focus on sustainable practices, franchisees provide services that cater to both residential and commercial clients. This franchise offers a unique opportunity for entrepreneurs interested in the growing market of eco-conscious consumers. By joining the NaturaLawn network, franchisees benefit from established brand recognition and a proven operational model that emphasizes quality and customer satisfaction.

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Initial Investment Breakdown

The initial investment for a NaturaLawn of America franchise ranges from $57,500 to $122,650, including a franchise fee of $29,500. Franchisees should also prepare for ongoing costs, such as a 9% royalty fee and a 1% marketing fee. With a required net worth of $250,000 to $500,000, potential franchisees need to ensure they have the financial resources to support both startup and operational expenses.

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Revenue Potential and Performance

NaturaLawn of America franchises have demonstrated strong revenue potential, with average annual revenue per unit at approximately $1,686,792. The median annual revenue sits at $1,083,400, showcasing significant earning capabilities. The breakeven period is estimated at 18 months, with a payback on investment typically occurring within 24 months. This financial performance highlights the brand's viability for aspiring entrepreneurs.

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Support and Training for Franchisees

Franchisees of NaturaLawn of America receive comprehensive support and training to ensure their success. The franchise provides initial training programs that cover essential operational skills, marketing strategies, and customer service techniques. Ongoing support includes access to marketing resources and business development tools, enabling franchisees to thrive in a competitive market. This commitment to franchisee success is a key component of NaturaLawn's business model.

NaturaLawn of America Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$250,000 - $500,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

24 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$29,500
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

9%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

1%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

18 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$57,500 - $122,650
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$57,500 - $122,650
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$2,227,373
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$1,083,400
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$2,227,373
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$222,724
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Home Services Franchises
Category icon A more specific division within the broader industry.

i Category:

Landscaping
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Philip E. Catron
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

1 East Church Street, Frederick, Maryland 21701
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

1991
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

NaturaLawn of America

NaturaLawn of America Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

99
The number of locations owned by independent franchisees.

Franchised Units i

89
The number of locations owned and run by the franchisor.

Corporate Units i

10
Units 2021 2022 2023
Total Units 90 93 94
Net Change YoY 3 1
Franchised Units 79 81 84
Net Change YoY 2 3
Corporate Units 11 12 10
Net Change YoY 1 -2
Investment About

Franchise Overview

NaturaLawn of America is a leading lawn care franchise specializing in environmentally friendly lawn care solutions. Established with a commitment to sustainability, the brand offers a range of services, including fertilization, weed control, and pest management. With a focus on customer satisfaction and eco-friendly practices, NaturaLawn has built a strong reputation in the lawn care industry, making it an attractive option for aspiring franchisees.

Potential About

Investment Requirements

The initial investment to start a NaturaLawn franchise ranges from $57,500 to $122,650, with an initial franchise fee of $29,500. Franchisees are also required to maintain a cash reserve between $57,500 and $122,650 and must have a net worth of $250,000 to $500,000. This investment structure provides a clear pathway for aspiring entrepreneurs to gauge the financial commitment needed to enter the franchise.

Metrics About

Royalty and Marketing Fees

NaturaLawn of America charges a royalty fee of 9% on gross sales, along with a marketing fee of 1%. These fees contribute to the ongoing support and resources provided by the franchisor, ensuring that franchisees have access to marketing strategies and operational guidance to drive their business success.

Fees About

Financial Performance

The average annual revenue per NaturaLawn franchise unit is approximately $1,686,792, with a median annual revenue of $1,083,400. This financial performance indicates a strong potential for profitability within the franchise system. The lowest reported annual revenue is $222,724, while the highest reaches $2,227,373, showcasing a diverse range of earnings among franchisees.

Breakeven About

Breakeven and Payback Period

Franchisees can expect to reach breakeven within approximately 18 months, with an investment payback period of around 24 months. These timeframes highlight the potential for a quick return on investment, making NaturaLawn an appealing option for those looking to enter the lawn care market.

Units About

Growth and Expansion

NaturaLawn of America has demonstrated steady growth, increasing its number of franchised units from 79 in 2021 to 84 in 2023. This growth trajectory reflects the brand's expanding market presence and the increasing demand for environmentally friendly lawn care services, positioning franchisees for future opportunities in a growing industry.

Frequently Asked Questions

The initial investment to open a NaturaLawn of America franchise ranges from $57,500 to $122,650, which includes a franchise fee of $29,500.