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Description
Investment Icon

What Are the Initial Investment Requirements for a Mellow Mushroom Franchise?

To open a Mellow Mushroom franchise, you should be prepared for a significant initial investment ranging from $1,710,000 to $4,731,500. This includes a franchise fee of $50,000. Additionally, you’ll need to demonstrate financial stability with cash reserves between $300,000 and $1,000,000 and a net worth of $500,000 to $1,000,000. Understanding these financial commitments is crucial for aspiring franchisees to ensure they can support their new business venture effectively.

Fees Icon

What Are the Ongoing Fees Associated with a Mellow Mushroom Franchise?

Owning a Mellow Mushroom franchise involves ongoing fees that contribute to the brand's marketing and operational support. Franchisees are required to pay a royalty fee of 5% of their gross sales, along with a marketing fee of 2%. These fees help maintain the brand’s presence in the market and provide franchisees with the necessary tools and resources to succeed. It's essential for potential franchisees to factor these ongoing costs into their financial planning.

Revenue Icon

What Is the Average Revenue Potential for Mellow Mushroom Franchisees?

Mellow Mushroom franchisees can expect varying revenue levels, with an average annual revenue of approximately $8,687,250 per unit. The revenue potential shows a wide range, with the lowest reported annual revenue at $210,000 and the highest at $8,303,333. Understanding these figures can help franchisees set realistic financial goals and assess the potential return on investment in their franchise journey.

Breakeven Icon

How Long Does It Typically Take to Break Even with a Mellow Mushroom Franchise?

Franchisees can anticipate a breakeven period of around 12 months, which indicates how quickly they can recover their initial investment. The investment payback period is estimated at 27 months, providing a timeline for when franchisees might start seeing profits. This information is vital for prospective franchisees to evaluate the financial viability of their investment and plan their cash flow accordingly.

Mellow Mushroom Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$500,000 - $1,000,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

27 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$50,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

5%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

2%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$1,710,000 - $4,731,500
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$300,000 - $1,000,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$394,134
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$8,303,333
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$8,303,333
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$210,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Food Franchises
Category icon A more specific division within the broader industry.

i Category:

Pizza
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Richard A. Brasch
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

150 Great Southwest Parkway, Atlanta, Georgia 303
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

1975
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Home-Grown Industries of Georgia, Inc.

Mellow Mushroom Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

161
The number of locations owned by independent franchisees.

Franchised Units i

158
The number of locations owned and run by the franchisor.

Corporate Units i

3
Units 2021 2022 2023
Total Units 173 168 161
Net Change YoY -5 -7
Franchised Units 169 164 158
Net Change YoY -5 -6
Corporate Units 4 4 3
Net Change YoY 0 -1
Investment About

Investment Overview

The Mellow Mushroom franchise requires an initial investment ranging from $1,710,000 to $4,731,500. This includes a franchise fee of $50,000, a royalty fee of 5% on gross sales, and a marketing fee of 2%. Potential franchisees need a cash reserve between $300,000 and $1,000,000 and a net worth of $500,000 to $1,000,000 to qualify for ownership.

Potential About

Financial Performance

On average, Mellow Mushroom units generate annual revenues of approximately $394,134, with a median figure of $8,303,333. The lowest reported annual revenue is $210,000, while the highest reaches $8,303,333. Franchisees can expect to break even within 12 months and achieve investment payback in about 27 months.

Metrics About

Franchise Growth

As of 2023, Mellow Mushroom operates a total of 161 units, with 158 being franchised and 3 corporate-owned. The franchise has seen a gradual decline in total units from 173 in 2021 to 161 in 2023, reflecting a shift in focus or market conditions affecting expansion.

Fees About

Average Expenses

The average annual rent for a Mellow Mushroom location is approximately $1,167,627. While some operational costs are unspecified, total annual expenses are estimated to range from $1,172,627 to $1,175,627, which includes insurance costs between $5,000 and $8,000.

Breakeven About

Brand Identity

Mellow Mushroom is renowned for its unique and vibrant dining experience, featuring a whimsical atmosphere and a menu that emphasizes quality ingredients and creative pizza offerings. The brand's commitment to customer satisfaction and community engagement has helped it build a loyal customer base.

Units About

Corporate Structure

Mellow Mushroom is operated by a parent company that oversees both franchised and corporate units. This structure allows for streamlined operations and support for franchisees, ensuring they have access to the resources needed for success while maintaining brand consistency across all locations.

Frequently Asked Questions

The initial investment for a Mellow Mushroom franchise ranges from $1,710,000 to $4,731,500. This includes the franchise fee, equipment, location setup, and other essential costs.