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Description
Investment Icon

What is the Initial Investment for a MassageLuXe Franchise?

To open a MassageLuXe franchise, you will need to prepare for an initial investment ranging from $569,600 to $799,900. This includes a franchise fee of $42,500. Additionally, you should have at least $100,000 in cash readily available and a net worth between $500,000 and $1,000,000 to meet the financial requirements set by the franchise.

Fees Icon

What are the Ongoing Fees for MassageLuXe Franchisees?

MassageLuXe franchisees are required to pay a royalty fee of 6% on gross sales, along with a marketing fee of 3.5%. These ongoing fees are essential for maintaining brand visibility and operational support, contributing to the overall success of your franchise location.

Revenue Icon

What is the Average Revenue Potential for a MassageLuXe Franchise?

The average annual revenue for a MassageLuXe unit is approximately $894,603, with a median revenue of $851,068. Revenue can vary significantly, with the lowest annual revenue reported at $341,768 and the highest at $1,682,934. Understanding these figures can help you gauge the financial potential of your investment.

Breakeven Icon

How Quickly Can You Expect to Break Even with a MassageLuXe Franchise?

Franchisees can expect to break even within 12 months of opening their MassageLuXe location. This quick payback period is appealing for investors, as it indicates a potentially rapid return on investment, allowing you to reinvest in your business sooner.

MassageLuXe Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$500,000 - $1,000,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

12 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$42,500
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

6%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

3.50%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$569,600 - $799,900
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$100,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$894,603
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$851,068
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$1,682,934
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$341,768
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Health & Beauty Franchises
Category icon A more specific division within the broader industry.

i Category:

Spas
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Mark Otter
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

11 Champion Dr., Fenton, Missouri 63026
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2007
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Massage Luxe International, LLC

MassageLuXe Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

75
The number of locations owned by independent franchisees.

Franchised Units i

75
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2021 2022 2023
Total Units 67 69 75
Net Change YoY 2 6
Franchised Units 67 69 75
Net Change YoY 2 6
Corporate Units 0 0 0
Net Change YoY 0 0
Investment About

Initial Investment

The MassageLuXe franchise offers a low to high initial investment ranging from $569,600 to $799,900. This investment includes the initial franchise fee of $42,500, which is essential for securing your location and brand support. Aspiring franchisees should also consider the cash required, set at $100,000, to ensure they have sufficient working capital to cover initial expenses.

Potential About

Financial Performance

On average, each MassageLuXe unit generates annual revenue of approximately $894,603, with a median revenue of $851,068. The franchise has shown significant revenue potential, with the highest annual revenue recorded at $1,682,934. This financial performance highlights the brand's ability to attract customers and maintain profitability in the competitive wellness market.

Metrics About

Royalty and Marketing Fees

Franchisees are required to pay a royalty fee of 6% of gross sales, along with a marketing fee of 3.5%. These fees contribute to ongoing support and national marketing efforts, helping franchisees to effectively promote their locations and drive business growth. Understanding these fees is crucial for financial planning and maintaining a healthy profit margin.

Fees About

Breakeven and Payback Period

MassageLuXe franchises typically achieve breakeven within 12 months, indicating a relatively quick return on investment. Additionally, the investment payback period is also around 12 months, allowing franchisees to recoup their initial investment in a timely manner. This rapid payback period is an attractive feature for potential investors seeking to minimize financial risk.

Breakeven About

Franchise Growth

Since 2021, MassageLuXe has experienced steady growth, increasing from 67 franchised units in 2021 to 75 units in 2023. This growth trajectory reflects the brand's expanding market presence and the increasing demand for massage and wellness services. Aspiring franchisees can benefit from joining a growing network with proven success in the industry.

Units About

Operational Insights

The average annual operating expenses for a MassageLuXe franchise amount to approximately $1,404,611. Key expenses include payroll ($803,108), facilities ($174,218), and advertising ($141,298). Understanding these operational costs is essential for franchisees to effectively manage their finances and optimize profitability while delivering exceptional service to clients.

Frequently Asked Questions

The initial investment for a MassageLuXe franchise ranges from $569,600 to $799,900, which includes the franchise fee of $42,500.