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Description
Investment Icon

What Are the Initial Investment Requirements for an Honest-1 Auto Care Franchise?

To start an Honest-1 Auto Care franchise, you should be prepared for an initial investment ranging from $255,750 to $1,242,250. This includes a franchise fee of $75,000. Additionally, you will need to have a net worth between $250,000 and $450,000. It's essential to ensure you have sufficient cash available to cover these costs as well as the ongoing operational expenses.

Fees Icon

What Are the Financial Performance Metrics for Honest-1 Auto Care Franchisees?

Honest-1 Auto Care franchisees can expect an average annual revenue of approximately $1,491,020 per unit, with a median revenue of $1,358,038. The breakeven time is typically around 12 months, while the investment payback period averages 16 months. These financial metrics indicate a potentially lucrative opportunity for those who manage their operations effectively.

Revenue Icon

What Are the Ongoing Fees Associated with an Honest-1 Auto Care Franchise?

Franchisees are required to pay a royalty fee of 6% on their gross sales, along with a marketing fee of 2%. These ongoing fees are crucial for maintaining brand standards and supporting marketing efforts, ensuring that your franchise remains competitive in the market. Understanding these fees will help you budget effectively and plan for long-term profitability.

Breakeven Icon

What Support Does Honest-1 Auto Care Provide to Franchisees?

Honest-1 Auto Care offers comprehensive support to its franchisees, including training programs, operational guidance, and marketing assistance. This support is designed to help you navigate the complexities of running an auto care business, from managing day-to-day operations to implementing effective marketing strategies. With ongoing support, franchisees can focus on building their business and serving their customers.

Honest-1 Auto Care Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$250,000 - $450,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

16 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$75,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

6%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

2%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$255,750 - $1,242,250
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$255,750 - $1,242,250
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$1,491,020
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$1,358,038
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$2,917,373
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$380,226
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Automotive Franchises
Category icon A more specific division within the broader industry.

i Category:

Auto Repair
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Mike Cowan
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

100 2nd Avenue S, Suite 1203 St. Petersburg, FL 33701
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2007
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

H 1 Holdings, LLC

Honest-1 Auto Care Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

64
The number of locations owned by independent franchisees.

Franchised Units i

61
The number of locations owned and run by the franchisor.

Corporate Units i

3
Units 2021 2022 2023
Total Units 65 64 64
Net Change YoY -1 0
Franchised Units 63 62 61
Net Change YoY -1 -1
Corporate Units 2 2 3
Net Change YoY 0 +1
Investment About

Initial Investment

The Honest-1 Auto Care franchise requires an initial investment ranging from $255,750 to $1,242,250. This investment covers various startup costs, including equipment, real estate, and initial inventory, allowing franchisees to establish their auto care business effectively.

Potential About

Franchise Fees

Franchisees are required to pay an initial franchise fee of $75,000. Additionally, there is a royalty fee of 6% of gross sales and a marketing fee of 2%, which contribute to ongoing support and brand development.

Metrics About

Financial Performance

The average annual revenue per unit for Honest-1 Auto Care is approximately $1,491,020, with a median revenue of $1,358,038. Revenue can vary significantly, with the lowest reported annual revenue being $380,226 and the highest reaching $2,917,373, showcasing the potential for profitability across different locations.

Fees About

Breakeven and Payback

Franchisees can expect to reach breakeven within about 12 months of operation. Investment payback is estimated at 16 months, indicating a relatively quick return on investment compared to many other franchise opportunities.

Breakeven About

Corporate and Franchised Units

As of 2023, there are a total of 64 Honest-1 Auto Care units, with 61 being franchised and 3 corporate-owned. This steady presence in the market reflects the brand's stability and commitment to growth.

Units About

Operational Expenses

The average annual running expenses for an Honest-1 Auto Care unit total approximately $253,500. Key expenses include rent ($67,500), utilities ($12,000), and marketing ($48,000), which are essential for maintaining operations and driving customer engagement.

Frequently Asked Questions

The initial investment for a Honest-1 Auto Care franchise ranges from $255,750 to $1,242,250. This includes the franchise fee, equipment, and other startup costs.