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Description
Investment Icon

What Are the Initial Investment Requirements for a Better Homes and Gardens Real Estate Franchise?

To open a Better Homes and Gardens Real Estate franchise, you should be prepared for a range of initial investments. The franchise fee is $25,000, with total startup costs varying from $32,420 to $447,500. Additionally, you’ll need to have liquid cash available between $50,000 and $100,000, along with a net worth requirement of $500,000 to $1,000,000. These figures help ensure that franchisees have the financial stability to support their business in its early stages.

Fees Icon

What Are the Ongoing Fees Associated with a Better Homes and Gardens Real Estate Franchise?

Franchisees must account for ongoing fees that are essential for brand support and marketing. A royalty fee of 5% of gross sales is required, along with a marketing fee of 1.5%. These fees contribute to the overall brand visibility and operational support you receive, helping you to attract clients and grow your business. Understanding these costs is crucial for effective financial planning and ensuring profitability.

Revenue Icon

How Profitable Can a Better Homes and Gardens Real Estate Franchise Be?

The profitability of a Better Homes and Gardens Real Estate franchise can be significant. The average annual revenue per unit is reported at $6,908,000, with a median revenue matching this figure. While some units may generate as low as $20,000, others can reach up to $91,245,856. This wide revenue range emphasizes the potential for high earnings, depending on factors such as location, market conditions, and operational efficiency.

Breakeven Icon

What Is the Typical Breakeven Timeline for a Better Homes and Gardens Real Estate Franchise?

Franchisees can expect to reach breakeven within approximately 12 months. This relatively quick recovery period is appealing for many investors. Additionally, the investment payback period is around 24 months, allowing franchisees to recoup their initial investment in a reasonable timeframe. This financial structure supports the notion that a Better Homes and Gardens Real Estate franchise can be a lucrative venture for those who are committed and strategically manage their operations.

Better Homes and Gardens Real Estate Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

Net Worth Required icon The minimum total assets (minus liabilities) you must possess.

i Net Worth Required:

$500,000 - $1,000,000
Investment Payback icon The estimated period to recoup your total investment.

i Investment Payback:

24 Months
Franchise Fee icon The initial fee paid to join the franchise system.

i Franchise Fee:

$25,000
Royalty Fee icon Ongoing percentage of revenue paid to the franchisor.

i Royalty Fee:

5%
Marketing Fee icon Regular contribution toward the franchise’s advertising fund.

i Marketing Fee:

1.50%
Breakeven Time icon The estimated timeframe to recover your initial costs.

i Breakeven Time:

12 Months
Initial Investment icon The total amount required to launch the franchise.

i Initial Investment:

$32,420 - $447,500
Cash Required icon The minimum liquid capital you must have on hand.

i Cash Required:

$50,000 - $100,000
Average Revenue icon The typical yearly revenue generated per franchise location.

i Average Revenue:

$6,908,000
Median Revenue icon The middle value of yearly revenue among franchise locations.

i Median Revenue:

$6,908,000
Highest Revenue icon The largest reported annual revenue among franchisees.

i Highest Revenue:

$91,245,856
Lowest Revenue icon The smallest reported annual revenue among franchisees.

i Lowest Revenue:

$20,000
Industry icon A broad sector defining similar types of franchise businesses.

i Industry:

Real Estate Franchises
Category icon A more specific division within the broader industry.

i Category:

Residential Brokerage
Leadership icon The key individuals guiding the franchise’s strategy and growth.

i Leadership:

Lia Smith
Corporate Address icon The official business address of the franchisor’s headquarters.

i Corporate Address:

175 Park Avenue, Madison, New Jersey 07940
Funding Year icon Available financing options to help start the franchise.

i Funding Year:

2007
Parent Company icon The main organization that owns the franchise brand.

i Parent Company:

Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes.

The overall number of operating franchise locations.

Total Units i

396
The number of locations owned by independent franchisees.

Franchised Units i

396
The number of locations owned and run by the franchisor.

Corporate Units i

0
Units 2020 2021 2022
Total Units 373 392 396
Net Change YoY 19 4
Franchised Units 373 392 396
Net Change YoY 19 4
Corporate Units 0 0 0
Net Change YoY 0 0
Investment About

Investment Overview

The Better Homes and Gardens Real Estate franchise offers a range of investment options, with a low initial investment starting at $32,420 and a high of $447,500. The initial franchise fee is set at $25,000, accompanied by a royalty fee of 5% and a marketing fee of 1.5%. Prospective franchisees should prepare for a cash requirement between $50,000 and $100,000, with a net worth requirement ranging from $500,000 to $1,000,000.

Potential About

Revenue Potential

The average annual revenue per unit for Better Homes and Gardens Real Estate franchises stands at an impressive $6,908,000, with a median also reflecting the same figure. The revenue can vary significantly, with the lowest annual revenue recorded at $20,000 and the highest reaching $91,245,856, highlighting the potential for substantial earnings within this franchise model.

Metrics About

Breakeven and Payback

Franchisees can expect to break even within approximately 12 months of operation. Investment payback is estimated at 24 months, making it a relatively quick turnaround for recovering initial investments. This timeline is crucial for potential franchisees to understand the financial dynamics of starting their business.

Fees About

Franchise Growth

The Better Homes and Gardens Real Estate franchise has shown consistent growth over the past few years, with the number of franchised units increasing from 373 in 2020 to 396 in 2022. This upward trend indicates a growing brand presence and potential for new franchisees to join a successful network.

Breakeven About

Average Profitability Metrics

The average profit and loss metrics for Better Homes and Gardens Real Estate franchises reveal a gross profit margin of 36.1%, with operating expenses accounting for 19.9% of revenue. This results in an EBITDA of $1,116,000, representing 16.1% of total revenue. These figures provide insight into the financial health and operational efficiency of franchise units.

Units About

Ongoing Operational Costs

Franchisees should anticipate various operational costs, including occupancy costs ranging from $0 to $50,000 annually. Other expenses such as marketing and advertising, employee salaries, utilities, and miscellaneous costs contribute to a total annual expense range of $25,000 to $100,000. Understanding these costs is essential for accurate financial planning and management.

Frequently Asked Questions

The initial investment for a Better Homes and Gardens Real Estate franchise ranges from $32,420 to $447,500, which includes the franchise fee and other startup costs.